Since Instagram’s creation, it has grown into the ultimate platform for sharing photos.
There’s also a large number of influencers on the site with a massive amount of followers. And with the right plan, you can become an influential brand, too.
You need to post the right kind of content to stay relevant to current followers while also bringing in new ones. But it can be hard to know which kinds of posts work best for growing your audience.
1) Swap to a business account
Swapping into a business account will help you a lot in marketing add it will establish you as a businessman. It is very easy to swap into business mode. All you need to do is to go to the settings option on your profile and tap on the business mode and you are done.
How do I change my personal account to a business account?
1) Go to your profile from the mobile app and tap Settings.
2) Tap Account.
3) At the bottom, tap Switch to Business Profile/Professional Account and select the Facebook Page you’d like to associate with your Business Profile on Instagram with.
4)Make sure your profile is set to Public. Note: Private accounts can’t switch to Business Accounts.
5)On the Set Up Your Business Profile page, review your business’s contact information, make any changes and tap Done.
2) Collaborate with influencers
This is a great step towards establishing a successful Instagram business account. Taking some help from the Instagram creators and influencers will help a lot.
Instagram is a vast platform where various people from different countries and communities meet. And many of them have been able to become influencers as a result if their capabilities and reach. And these influencers can help a lot in making you known. You can contact any influencer of your choice and plan a collaboration together.
3) Organize giveaways and deals
Organizing various giveaways and other deals will be a great boost for you as this is a very effective step.
People are basically interested in getting something good without doing anything. And thus giveaways will be a very awesome way of attracting them. You can organize some sort of creative contests like photography or captcha building ones and reward the winner with any of your product. For free of course. This will attract more and more audience to your profile and they will, for sure, visit your posts.
4) Use sponsored ads
Instagram offers a feature with the name Sponsored Ads which are a good method of marketing your products to a large number of audience.
So what have sponsored ads? These are basically advertisements done for a target audience, which include both your followers and non-followers. Instagram ads are very common and are seen daily by almost 65 percent of the active audience. And these sponsored ads allow the marketers to reach to their audience in a whole new way. So you can advertise your products to both your followers and those who don’t even know you. You can even buy more followers for your Instagram Page
5) Employ your employees
This step is for those who are big enough to have their own employees working. This will also work for those who have a large contact base.
Using your employees for marketing is free promotion of your products. We know that we humans believe more on what others say or do. And you can use this for your betterment. You have to give some of your products to your employees and ask them to use those. Currently, about 89 percent of the human population uses social media, and 79 percent of them are on Instagram. So they can next advertise your products on their platforms.
