Facebook and Instagram are now offering choice over like counts
Instagram today will begin a new test around hiding Like counts on users’ posts, following its experiments in this area which first began in 2019.
This time, however, Instagram is not enabling or disabling the feature for more users. Instead, it will begin to explore a new option where users get to decide what works best for them — either choosing to see the Like counts on others’ posts, or not. Users will also be able to turn off Like counts on their own posts, if they choose.
How to hide likes in your Instagram feed
To hide like counts on other people’s posts on Instagram, go to the new Posts section under Settings. Then, hit the toggle next to “Hide Like and View Counts.” This will apply to all posts in the feed. This option will also come to Facebook in the coming weeks.
How to hide likes on your Instagram and Facebook posts
You can hide like counts on your own content before or after sharing. On Instagram, select the three dots in the upper right corner above a post, then hit “Hide Like Count.” This setting can be turned on or off anytime.
