Facebook to Impose Limits on Number of Ads Volume Per Page From February 2021
Facebook announces new ad limits per page to help advertisers reduce cost and improve ad performance.
Facebook will start limiting the number of ads a Page can run in February of 2021. Limits will be based on the highest ad spend of a month in the previous year.
Facebook has announced a new initiative around the number of ads that can be shown by Pages based on their spend size.
This new enforcement on ad limits will begin rolling out in February of next year, and continue through the summer.
Groups are based on their spend within the past year, with a higher spend meaning a higher threshold for number of ad creatives that may run.
|
Advertiser Size |
Ad Limit Guidance |
|
Small to medium sized Pages (advertising less than $100K in their highest spending month in the last 12 months) |
250 ads |
|
Medium to large sized Pages (advertising less than $1M in their highest spending month in the last 12 months) |
1,000 ads |
|
Larger Pages (advertising less than $10M in their highest spending month in the last 12 months) |
5,000 ads |
|
Largest Pages (advertising $10M or more in their highest spending month in the last 12 months) |
20,000 ads |
